Children have access to media in a brand new host of ways and are very adept at keeping up with the latest developments in home computers, laptops, mobile phones and other devices. They know what they want and where to get it – and they have more choice than ever.
As a result, they sometimes stumble across material that might be unsuitable for young eyes and ears. That’s why BPI and its member record labels have developed an updated labelling scheme to help you, as parents, identify songs and music videos that might be inappropriate for children.
The Parental Advisory Scheme strives to give you the information you need to guide what your children listen to online or purchase in-store. Consumers should be supplied with sufficient information so as to avoid exposure to material which may offend them and should be able to make informed purchasing decisions in relation to product which is not suitable for minors. Most importantly, we want to ensure that music has a positive influence on the growth and development of your child.